How to manage an Instagram account for a phone repair service center
Hi everyone! We are the developers of the service center management software HelloClient. We have prepared a guideline for service centers and phone repair workshops on how to manage their Instagram accounts.
Everyone knows that social media can be one of the main promotion channels for such a business, but only a few have a truly awesome Instagram account.
We're sharing how you can achieve this.
We're sharing how you can achieve this.
Instagram for a Service Center: Start Managing It or Die Trying
You need to understand once and for all that people don't just buy the service of iPhone repair, and Instagram is proof of that. People buy the emotions of those who have sought help from your company. First and foremost, you need to present yourself well. When a client visits your website, they don't yet know how skilled you are, and they will make a decision very quickly. If they trust the content you regularly produce, they will undoubtedly turn to your workshop.
Creating Content That People Will Trust
Besides photos, videos are essential. Active repair workshops post one feed post and 3-5 stories every day. The core of your content should be you, if you work alone, or your entire team. What else:
Advertising and Metrics
Where to Get Followers So Your Account Doesn’t Look “Bare”
We’ll assume you’re smart and understand the futility of buying followers. Instead, set up targeted advertising and gradually start building your audience. Targeted ads will be the main driver for increasing your follower count.
Key Metrics to Track:
You need to understand once and for all that people don't just buy the service of iPhone repair, and Instagram is proof of that. People buy the emotions of those who have sought help from your company. First and foremost, you need to present yourself well. When a client visits your website, they don't yet know how skilled you are, and they will make a decision very quickly. If they trust the content you regularly produce, they will undoubtedly turn to your workshop.
Creating Content That People Will Trust
Besides photos, videos are essential. Active repair workshops post one feed post and 3-5 stories every day. The core of your content should be you, if you work alone, or your entire team. What else:
- Show the atmosphere of your service center.
- Film the repair processes.
- Give advice on how to avoid damage.
- Share useful tips about operating systems.
- Recommend useful accessories and demonstrate their benefits in action.
- Conduct drop tests for screen protectors and displays.
- Post photos of happy customers or videos with their testimonials.
- Organize promotions tied to various events (holidays, Black Friday, birthdays, Cyber Monday, etc.).
- Share your personal story about how long you've been in the business and how you got started.
- Introduce your audience to each member of your team.
Advertising and Metrics
Where to Get Followers So Your Account Doesn’t Look “Bare”
We’ll assume you’re smart and understand the futility of buying followers. Instead, set up targeted advertising and gradually start building your audience. Targeted ads will be the main driver for increasing your follower count.
Key Metrics to Track:
- Profile Link Clicks: Monitor the clicks on the link in your profile to measure how well your content is driving traffic to your website. We hope you know where to track this!
- Customer Source Tracking: Another great way to gauge the effectiveness of your Instagram account is to find out how clients heard about you when they place a repair order. Here’s how you can do this with HelloClient.
The main value here is the ability to generate a report in just two clicks and see how many clients came from Instagram (and other sources) and how much revenue it brought in.
Just real life — no stock photos
Downloaded photos from the internet have nothing to do with reality. People are attracted to real life. The success of your service center depends on you and your employees personally. Clients should see the faces of the people they trust to repair their gadgets.
Show what's happening behind the scenes at your service center. Introduce your technicians to your audience—share their experience, the number of devices they've repaired, and their expertise.
Simplicity
Always keep in mind that a client can "drop off" at any stage, and it's especially disappointing if it happens due to your lack of attention. For example:
Engaging with Simple Games and Polls
Keep the user's attention with simple games, or voting:
Downloaded photos from the internet have nothing to do with reality. People are attracted to real life. The success of your service center depends on you and your employees personally. Clients should see the faces of the people they trust to repair their gadgets.
Show what's happening behind the scenes at your service center. Introduce your technicians to your audience—share their experience, the number of devices they've repaired, and their expertise.
Simplicity
Always keep in mind that a client can "drop off" at any stage, and it's especially disappointing if it happens due to your lack of attention. For example:
- Not receiving a response to their comment on a post.
- Overlooking a message in direct messages.
- Not finding their way to your service center.
Engaging with Simple Games and Polls
Keep the user's attention with simple games, or voting:
Come up with questions related to current issues:
Create a game where you give away a prize. Here’s an example of a simple but very engaging game you can use: Create a story in the form of a question where the names of famous movies are encoded using emojis. This will make your followers pause or replay the story multiple times before they give an answer. This positively impacts your overall statistics. Be sure to publicly announce the winners. This will boost your followers' loyalty and increase the number of story views.
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