Hello! We are developers of HelloClient CRM software for service centers. We've created a comprehensive guide for phone repair shops and service centers on how to effectively manage Instagram.
Everyone knows that social media can be almost the main marketing channel for this type of business, but only a few actually have an outstanding Instagram account. We're sharing how you can achieve this too.
You need to understand once and for all that people don't just buy phone repair services for iPhones, and Instagram proves this. People buy the emotions of those who have sought help from your company. First and foremost, you need to package yourself properly. When a client visits your website, they don't yet know how good of a specialist you are and will make decisions very quickly. If they trust the content you regularly work on, they will undoubtedly come to your repair shop.
Create Content That Builds Trust
Besides photos, you'll need videos too. Active repair shops typically post one feed post and 3-5 stories every day. The foundation of your content should be you personally if you work alone, or your entire team. What else to include:
Don't repeat others' mistakes. There are millions of boring accounts where the profile feed consists only of testimonials from shy people, and that's not cool. You need variety!
Where to get followers so your account doesn't look "bare". Let's assume you're smart and understand the complete uselessness of buying followers. Therefore, we set up targeted advertising and gradually start building your audience. Targeted ads will become the main driver for increasing your follower count.
Key performance indicators will be clicks on the link in your profile header to your website. We hope you know how to track these.
Another great way to monitor the effectiveness of your Instagram account management is to track where customers heard about you when placing a repair order. Here's how this is done in the HelloClient software.
The main value here is the ability to generate a report with 2 clicks and see how many customers came from Instagram (and other sources) and how much revenue this generated for us.
Obviously, from competitors. Most likely they're not in your city, and you still have a chance to build your audience in your local area.
A good example of managing an Instagram account for a phone repair service is the profile mobilkasochi. Scrolling through their feed, you immediately see someone passionate about their work. The person is so open that they even introduce their audience to their family. If you've forgotten, we'll remind you: success lies in trust towards you. It's clear that this account isn't managed by an army of specialists (SMM manager, copywriter, photographer). This is another reason to think about starting and managing your own account.
Another great way to monitor the effectiveness of your Instagram account management is to track where customers heard about you when placing a repair order. Here's how this is done in the HelloClient software.
Downloaded photos from the internet have nothing to do with reality. People are attracted to real life. The success of your service center depends personally on you and your employees. Customers need to see the faces of the people they're trusting to repair their gadgets.
Show what happens behind the scenes, tell your audience about your technicians (work experience, number of devices repaired).
Always keep in mind that a customer can drop off at any stage. It's especially disappointing when this happens due to your inattention. For example:
All important information points can be indicated using highlights (circles under the profile description where your stories are saved). You can add a caption and icon to each highlight. This way the customer gets maximum necessary information at first glance at your account.
Keep user attention with simple games or polls:
Come up with topical questions:
Create a game where you give away a prize. Here's an example of one of the simplest but most engaging games you can use. Create a story in the form of a question where famous movie titles are encoded using emojis. This will make your followers pause or watch the story multiple times before they give an answer. All of this positively affects your overall statistics. Be sure to openly publish the winners. This way, your followers' loyalty will grow, and your story view count will increase.
Still have questions? We're here to help:
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