How to Increase Sales in a Service Center
Tips from an active service center and HelloClient user
Tips from an active service center and HelloClient user
HelloClient:
Vladimir, over what period did you increase your service center's performance metrics? What guided your decision-making?
Vladimir:
Over a year, we tripled our average number of monthly orders. Everything is written online, but when you're promoting your own business, you personally test what works and what doesn't.
12 Points Every Service Center Manager Should Check
Recommended by helloclient — the #1 program for service centers
1. Monitor Competitor Prices and Offers
To study which services customers use from your competitors, you can use the Starcomment service
2. Competitive Advantage
You need to distinguish your service from competitors with a competitive advantage (unique service, free diagnostics, convenient payment methods, extended warranty...).
3. Loyalty Program for Regular Customers
Implement a loyalty program so customers feel valued and keep coming back. The loyalty program could include: cumulative discount on each service, discount on the 5th repair (for example), or a "6th repair free" promotion.
4. Service Outsourcing
Partner with other providers for complex repairs you don't handle yourself.
Unique "Tender" feature – helps find spare parts or specialists for complex repairs, and also offer your services!
5. Yandex.Direct and Google Adwords
For this you need a website. Simple and clear. With service prices, contacts, and address on a map. The customer isn't interested in anything else because they want to solve their problem quickly.
6. SEO Doesn't Work
Don't waste time if you don't have it. Practice shows service centers don't have time for quality SEO promotion. SEO only delivers results in the future. That's why, after ordering paid organic promotion once, entrepreneurs get disappointed and stop paying. Search engines' main revenue comes from paid advertising. Algorithms are now so complex that buying links and keywords alone won't help a website.
7. Corporate Clients
Call all major technology companies and offer them your services with a discount. IT companies are very responsive. They have many devices not just for work, but also for testing.
8. Mass Following on Instagram
This approach has maybe 1-2 years left at most, but it's worth trying. There are many services that bring followers to your workshop's Instagram profile.
9. Social Media Content
Create a content plan including: useful tips like "how to prevent X to avoid Y", photos of you and your employees, satisfied customers (with their permission), live streams, highlights. Don't use images from the internet – everyone is tired of them.
10. SMS/Viber/WhatsApp Broadcasts
Run promotions and send broadcasts to your own customer base. Remind them about your services.
11. Run "Black Friday" and "Cyber Monday" Promotions
This really works. Launch promotional posts on your social media. Send advance notifications to your customer base and prepare for the influx of customers.
12. HelloClient Connects Thousands of Service Centers
Find partners for complex repairs, or offer your services. Meet colleagues directly within the program.
Learn moreP.S:
The most important thing is to do your job well. People tend to recommend what they liked.
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